Where Marketing, Tech & Media Converge
AdTech New Delhi 2024 took place on March 13–14, 2024, at the Yashobhoomi – India International Convention and Expo Centre in Delhi—a shift from its previous venues that generated buzz and excitement.
Celebrating its 14-year legacy, the event centered around the theme: “Quest for High and Stable Growth,” reflecting the industry’s drive to pursue efficient, impactful marketing strategies amidst global uncertainties.
Why the Event Mattered
AdTech New Delhi is a milestone for marketing, technology, and media professionals. This year, it drew over 6,000 delegates from more than 90 cities and 20 countries.
- It featured 100+ speakers, 70+ sponsors and exhibitors, and showcased innovations across AI, CTV, Retail Media, CPaaS, Performance Marketing, Ad Fraud, and more.
- The expo floor hosted 60+ companies ranging from forward-thinking startups to established brands like WhistleFEED (Platinum Sponsor), along with Samsung Ads and affle (Diamond Sponsors).
Core Tracks & Key Themes
The conference organized discussions across four strategic tracks, each aimed at addressing the future of advertising and marketing:
- Future Tech – Emerging technologies reshaping the marketing landscape.
- Commerce Everywhere – Engaging customers across every digital touchpoint.
- Identity, Addressability & Consumer Experience – Emphasizing personalized interaction in a privacy-first world.
- Accelerated & Sustainable Growth – Balancing speed with stability for long-term success.
Highlights & Insights from the Event
- Tom Fishburne (Marketoonist) brought refreshing humor to discussions about Gen Z behavior and consumer insights.
- Michael Dobell (Media.Monks) offered forward-looking perspectives on AI and creative technology.
- The Mission Start Up panel—featuring Anisha Singh (She Capital), Manish Chowdhary (Wow Skincare), Arjun Vaidya (V3 Ventures), and Nalin Mehta (MoneyControl)—delved into India’s path to sustainable growth.
- A standout discussion explored how India Stack and open ecosystems are transforming fintech, commerce, health, and media, with insights from ONDC’s Shireesh Joshi and others.
- Conversation on Gen Z, Creators, and the Creator Economy included sessions by Pulkit Trivedi (Snapchat India), Ekta Aggarwal (Meta India), and panelists discussing influencer collaborations, WhatsApp for business, and more.
What It Meant for Attendees
- A launchpad for networking with industry leaders and forging valuable connections.
- A platform to discover next-gen marketing tech, like generative AI, data-driven strategies, and omnichannel media.
- A chance to learn how to balance rapid growth with long-term stability in marketing strategies.
Key Takeaways
AdTech New Delhi 2024 was more than a conference—it was a meeting of minds shaping the future of marketing and technology. Through compelling content, meaningful networking, and a hands-on innovation showcase, it affirmed that success in today’s digital ecosystem depends on agility, insight, and intentional growth.
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