India Affiliate Summit 2022 proved to be the country’s premier affiliate marketing event, attracting marketing professionals, tech innovators, and business leaders to Gurugram’s Leela Ambience. The conference buzzed with fresh energy and new ideas, connecting entrepreneurs and digital marketers eager to tap into the next wave of affiliate opportunities. For those wanting to master affiliate marketing in India—whether as brands, publishers, or budding influencers—this summit delivered insights, strategies, and networking skills to take businesses to the next level.
Evolution of Affiliate Marketing in India
Why Events Like IAS Matter
IAS 2022, organized by the Internet and Mobile Association of India (IAMAI) and vCommission, marked its 8th edition by offering panel discussions, keynote speeches, masterclasses, and fireside chats. The event’s core focus included expanding affiliate marketing in India, programmatic advertising, influencer strategies, and driving high ROI for brands and SMEs. The conference highlighted that affiliate marketing is no longer an emerging trend—it is now central in Indian digital growth and brand engagement.
Key Highlights and Insights
Speaker Sessions Driving Real Change
Top speakers from global giants and Indian market leaders, including talent from Google Cloud, Samsung, HDFC Bank, Max Life Insurance, and Niva Bupa, shared actionable advice on programmatic media, omnichannel commerce, and influencer partnerships. For example, Neha Kulwal, Country Head at AdmitAd, stressed that SMEs, especially those seeking scalable growth, must leverage partner marketing for maximum reach without straining budgets. Social media influencers and celebrities were a hot topic—brands are realizing the importance of building brand advocates and micro communities for lasting engagement.
Trending Strategies: Omnichannel and Programmatic Media
Panels discussed a new approach to commerce and advertising, focusing on integrating channels and using data-driven solutions. Omnichannel strategies—creating seamless customer experiences across digital touchpoints—were presented as essential for direct-to-consumer (D2C) brands. In addition, sessions on programmatic advertising and emerging media like Connected TV (CTV) and digital out-of-home (DOOH) set the tone for performance marketers entering the Web 3.0 era. Experts encouraged attendees to “use creativity and imagination” to stay ahead.
Practical Takeaways for Marketers and Entrepreneurs
Action Items for Affiliate Marketers
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Leverage Low-Cost, High-ROI Channels: Take inspiration from SMEs using affiliate programs to expand reach without big budgets.
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Focus on Brand Advocacy: Shift from only hiring influencers or celebrities; build programs that turn happy users into micro-advocates for more authentic reach.
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Adopt New-Age Media Strategies: Explore opportunities in CTV, programmatic audio, and omnichannel e-commerce to future-proof your campaigns.
Networking and Exclusive Deals
Attending India Affiliate Summit gives marketers and entrepreneurs a golden chance to connect with super affiliates, leading bloggers, brands, and marketing companies. Signing up for exclusive deals or partnerships at such events can be the boost needed for brand growth. Using summit networking tips, attendees are encouraged to follow up with contacts, join online communities, and stay involved year-round to maximize long-term benefits.
Real-Life Examples
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Small businesses showcased case studies where they doubled online leads by integrating affiliate and influencer campaigns—a testament to the summit’s key message: “Performance and partner marketing are must-haves in a digital-first world”.
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Several D2C startups revealed their success stories during the “D2C & E-Commerce Hour,” highlighting omnichannel tactics and programmatic media for boosting customer acquisition.
Why Attend Affiliate Marketing Summits?
India Affiliate Summit 2022 truly delivered actionable tips, voices of innovation, and a platform for building relationships that drive growth in affiliate marketing. Marketers, entrepreneurs, and content creators now have a roadmap for the coming years—one paved by top minds at the summit. For those looking to build sustainable campaigns or step up their affiliate marketing strategy, events like these are a must-attend.
Ready to unlock your affiliate success? Start building meaningful partnerships, explore new channels, and apply summit-inspired strategies today!
