A Day of Energy, Innovation & Connection
The opening day of PI LIVE Europe 2023—held at London’s iconic Old Billingsgate—delivered a powerful blend of forward-thinking discussions, meaningful networking, and unforgettable energy. Celebrating “Partnership Marketing’s Future,” the event ignited the atmosphere despite a bit of UK drizzle.
01. Morning: From Awards to Sunshine & Smiles
The day followed the elegant evening of the Global Performance Marketing Awards, fueling a buzzing start on Day One. Attendees arrived refreshed and determined. Even a light rain couldn’t dampen spirits—soon replaced by warm sunlight shining through the venue onto The Terrace, as participants mingled over breakfast and meaningful introductions.
02. Stages of Innovation: Insight-Packed Sessions Across Three Platforms
PI LIVE Europe’s Day One showcased discussions and presentations across three stages, powered by sponsors Webgains and Rokt. Topics ranged from recession resilience and personalization strategies to AI in practice and the industry’s lurking challenges.
Some session highlights included:
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Thriving in a Recession: Expert insights on sustaining momentum amid economic uncertainty.
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Driving Engagement: Strategies for personalization that deliver results.
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Demystifying AI: Practical discussions on applying AI in marketing workflows.
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Addressing the Dark Side: A transparent look into brand safety and fraud challenges in affiliate marketing.
03. Webgains Sports Bar & Main Stage: Where Networking Meets Both Fun & Insight
A notable highlight, the Webgains Sports Bar, combined strategic networking with light-hearted fun—complete with games, competition, drinks, and engaging atmospheres. On the Main Stage, Webgains’ “How to Win Budget & Influence Stakeholders” panel delivered actionable insights to help marketers elevate their influence and ROI.
04. Real Feedback from the Field: Partners & Team Voices
Webgains team members and attendees shared their firsthand experiences:
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Jeremy Smith (Compliance Manager):
“Meeting affiliates in person was eye-opening… forecast is key to growing brand sales.”
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George Forbes (Assistant Marketing Manager, Beko):
“It was a great event to build relationships… Webgains serving alcohol was a bonus!”
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Liam Oram (Integration Lead):
“Talking tracking challenges… reinforced that many no longer trust GA4’s last-click attribution.”
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Saskia Paulus (Agency Director, Germany):
“PI LIVE… is the only affiliate-focused exhibition I return to—everyone you meet brings value.”
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Luke Matthews (Head of Business, Intent.ly):
“Webgains spent quality time connecting us with partners—showing real dedication.”
05. Themes That Defined Day One
| Theme | Insight |
|---|---|
| Connection Beyond Screens | In-person conversations brought clarity and energy that virtual channels can’t match. |
| Balancing Insights with Fun | The Sports Bar made networking genuinely enjoyable. |
| Tactical Takeaways | From stakeholder buy-in to tracking strategies, sessions empowered practical applications. |
| Industry Transparency | Open discussions around fraud and attribution built trust and knowledge-sharing. |
| Community Strength | Participants valued the focused, high-value networking that PI LIVE uniquely delivers. |
06. Looking Ahead: Building on Momentum
As Day One wrapped up, attendees left feeling invigorated for what’s next. Through thought leadership, collaborative spirit, and lively networking, the future of partnership marketing truly felt brighter.
Day One Delivered
In short, PI LIVE Europe 2023 Day One was a dynamic blend of insights, interaction, and inspiration. From impactful discussions on evolving strategies to spontaneous connections in creative spaces, every element reinforced the event’s purpose: helping marketers forge profitable, meaningful partnerships.
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