What Happened at #IAS24?
India Affiliate Summit, popularly known as IAS 24, took place on November 7–8, 2024 at The Leela Ambience, Gurugram, organized by the Internet and Mobile Association of India (IAMAI).
This landmark 10th edition—celebrating a decade of innovation in India’s affiliate marketing space—offered a packed agenda with keynotes, masterclasses, panel discussions, and networking opportunities. vCommission served as the Title Partner, alongside other key collaborators flickstree, Optiminastic, and Seventynine Digital.
Who Attended?
The summit brought together a rich mix of industry stakeholders: top brands, ad networks, super affiliates, bloggers, publishers, and fast-growing traffic sources.
Speakers included:
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Neil Patel (Founder, NP Digital)
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Parul Bhargava (CEO, vCommission)
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Vivek Malhotra (CMO, India Today Group & Chair, IAMAI’s Digital Advertising Council)
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Sanjay Sidhwani (CEO, Indian Express Digital)
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Deepak Oram (SVP – Growth Marketing & Martech, HDFC Bank)
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Nitin Sethi (Joint President & CDO, Adani Group)
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Marisha Lakhiani (Chief Growth Officer, Mindvalley)
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Nidhi Rastogi (Head of Marketing, UNIQLO).
What Stood Out?
The summit delivered fresh insights and best practices—featured in a report titled “Best Practices for Affiliate Marketing India,” released at the event.
With more than 6,500 attendees and over 50 exhibitors, it was among the largest gatherings of its kind in the country. Attendees dove into strategic discussions and explored emerging trends in e-commerce, D2C, influencer marketing, and affiliate ecosystems.
Key Themes and Highlights
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Affiliate Partnerships & Future Trends: A keynote by Parul Bhargava delved into the changing paradigms of affiliate partnerships.
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Holistic Growth Strategies: Thought leaders engaged on topics like resilience, D2C, influencer strategies, and building stronger affiliate ecosystems.
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Educational Masterclasses & Network-Building: Attendees gained practical takeaways and explored the latest affiliate technologies and tools.
Final Takeaways
| Highlight | Insight |
|---|---|
| Milestone Edition | IAS 24 marked the 10-year legacy of IAS in India’s performance marketing landscape. |
| Top-Level Insights | Led by industry experts offering strategic, actionable marketing insights. |
| Expansive Attendance | Over 6,500 participants, 50+ exhibitors, and leading voices in affiliate marketing. |
| Innovation & Networking | A dynamic mix of expo, panels, and educational sessions—bright with collaboration and learning. |
