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The Importance of Partner Relationship Management

Campaigns End, Good Partnerships Do Not Every affiliate campaign has a start date and an end date. A partnership does not. And that difference, between a campaign you run and a relationship you build, is where the real value in affiliate marketing actually lives. Think about the advertisers who consistently outperform their competitors in the affiliate space. They are not…

Best Practices for Affiliate Program Management

Why Most Affiliate Programs Fall Short Here is something most advertisers do not want to hear: the reason their affiliate program is not performing has nothing to do with their product or their commission rate. It comes down to how the program is being managed. The structure, the publisher relationships, the tracking, the communication — these are the things that…